About: Fusion Brand Experiences

Fusion Announces Best Works of ArtFusion Exhibition

A special collection of talented, emerging artists in Philadelphia

APRIL 2, 2007 – Philadelphia, PA – Fusion, a brand experience agency headquartered in Philadelphia, PA, announced today the winners of ArtFusion, a first-ever exhibition honoring new and emerging artists in the Philadelphia community.

Voted "best" by those attending ArtFusion, including members of the Philadelphia Art Directors Club and local artists are: Adriana Brattelli for her work, My Demise; Jessica Puma for Paris Painting; and Laura Graham for Forest. More than 200 works from 24 local Philadelphia-area artists formed the exhibition, held at Fusion’s headquarters in Philadelphia.

"Fusion believes that compelling visuals are at the core of communicating an idea with maximum impact," said Steve Lajoie, president and CEO of Fusion. "Our goal in creating ArtFusion was to provide an outlet of expression for the many talented artists right here in Philadelphia to help promote their talent, but also to underscore our belief in the power of art to persuade and shape thinking."

ArtFusion is comprised of original photography, oils, digital graphics and dimensional submissions. The works may be seen only by appointment at Fusion, located at 520 Columbus Boulevard. However, select works from many of the artists may be seen at the following Web site: www.fusionexperiences.com/ArtFusion, including winning entries.

Fusion is a brand experience agency headquartered in Philadelphia, PA. Core competencies include: meeting and event production, street and mobile marketing; interactive technologies; exhibit and environmental design; and video production and post facilities. These services combine to provide non-traditional, strategic marketing and communications solutions that engage people with brands.

Fusion "Start a Reaction" Sweepstakes Winner Chosen

APRIL 2, 2007 – Philadelphia, PA – Fusion, a brand experience agency celebrating its recent launch in Philadelphia, announced today that Brenda McAuley, senior meeting and events producer with Ricoh Corporation, is the winner of an 80GB ipod, the grand prize of Fusion’s "Start a Reaction" Sweepstakes.

"Getting brands noticed in an ever-crowded marketplace is what we do at Fusion," said Steve Lajoie, president and owner of Fusion. "When we launched our Website, www.fusionexperiences.com we wanted to make a splash amongst marketing and communications professionals and let them know there’s a new company out there that offers nontraditional solutions to some classic and not-so-classic marketing challenges."

McAuley was delighted to hear she was the winner of the iPod. "I look forward to loading it up with favorite songs and videos. I’m on the road a great deal creating brand events for customers and dealers; it will be great to have, especially in those rare moments of down time."

Fusion’s primary point of differentiation is the merging of strategic agency-styled creative with state-of-the-art production and post-production facilities, and an "events anywhere" mentality. Driving this new business model is the way technology has changed how, when and where people receive information. Fusion intercepts audiences and delivers messages on the terms of individuals.

"We believe we have a different kind of agency geared toward the new way we communicate and assimilate information," said Lajoie. "Creating brand experiences, whenever, wherever audiences happen to be, is the next wave for marketers."